How do I do that? you might ask? Not surprisingly, it involves having a consistent presence through your blogs.
Think about this for a minute. What are employers looking for? Intelligence? Experience? Knowledge? Technical capability? Personality? Sense of humor? Yes, Yes, Yes, Yes, Yes and Yes! They’re looking for all of these traits. How do you demonstrate that you have these?
And more importantly, how can you—the lowly job seeker—become visible to a given employer? One way to do this is to start blogging about a topic and continue to blog, blog, blog and blog. Eventually, you will develop a core set of readers who continually check to see what you're writing about today.
Let’s assume that you have a background in finance. Perhaps you are a CPA who specializes in the preparation of income taxes for both individuals and small-medium sized businesses. How can you use your knowledge? One very effective technique is to start writing articles about a variety of situations. Encourage readers to ask questions and answer them in future blogs.
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